Paperback Exchange is a locally owned and independent bookstore in Minneapolis, Minnesota. The bookstore has over 150,000 + books in stock, with books arriving daily. Their selection ranges from current bestsellers to out-of-print oddities. I was tasked with choosing a locally owned business and redesigning its website to solve a significant problem plaguing that business. With the advancement in technology and the increase in reading on a digital platform, a change to their digital presence would benefit their business. I explored different methods of increasing book orders, and revenue and creating loyal customers for the company Paperback Exchange. This was an independent project, in the sense that I worked on everything by myself. I did make sure to continually get feedback from leaders in the design industry, and faculty members at my school. I was also the sole developer of this website as well